2018: Paperplane launches
We started with Paperplane, a fast API for converting websites and HTML into PDF. It became a useful tool for invoices, receipts, reports, and generated documents.
About
From website-to-PDF to a broader conversion platform.
Converterer started with one practical need: reliable website capture. Over time, that expanded into a broader platform for documents, images, audio, and video conversion.
Our story
Paperplane was the start, not the ceiling.
Demand pushed beyond capture
Customers kept asking for more than website capture: image conversion, office document workflows, audio extraction, and video transcoding.
Converterer becomes the broader product
Rather than bolt everything onto a narrowly named product, we built Converterer as the wider platform for real conversion workflows.
Who writes this
Owen M.
Owen founded Paperplane in 2018 and has run its HTML-to-PDF rendering engine since, now as Converterer. He writes the engineering articles on this site, including the hand-tested HTML-to-PDF series: every benchmark in those posts was run on real infrastructure and every output document is downloadable, so you can check the claims rather than take them on faith.
What we do
A file conversion API for builders and operators.
API-first
Send a file, specify the target format, and get the converted result back through a straightforward API.
No-code friendly
Use the same platform from Zapier, Make, n8n, Power Automate, and other workflow tools.
Free to start
A free tier with 100 conversions a month, no credit card, so you can test against real files before committing.
Company
A small team in Melbourne.
Converterer is built and run from Melbourne, Australia. Site, API, and support all come from the same place.
468 High Street, Preston VIC 3072
Australia
Coming from Paperplane?
Nothing breaks just because the platform got bigger.
If you are an existing Paperplane customer, nothing changes for you right now. Paperplane continues to work as it always has. Converterer is the broader platform direction, not a forced breakage event.